Happy New Year! In the wonderful world of music, there's a New Music Year almost every day! But the shelf life of a full music project may not even last 365 hrs (3 weeks). There's no real formula on keeping a certain track or album relevant beyond the "365 hr" shelf life. Consistency is the common denominator, but when the whole world is able to drop a single with the help of an app on a smartphone or tablet, surly there'll be a lot of trash crowding the internet. I’m going to do my best to sift through this years notable mention, all be it independent or mainstream, and give you some of this years familiar and non-familiar music.
I have a prediction...Independent music will cause a tremendous ripple effect in music and the DJs will set the new standards in what we hear. Let's face it...EVERYONE WANTS TO MAKE IT BIG! The first step is realizing that there’s success in numbers.
Def Jam embraced all types of artists from all over New York…HMMM! From city to city there’s over 5 indie labels that are clearly doing their thing in said city. A true takeover would be to pull the resources and cause the spotlight to focus on a single music entity. How easy would it be to tour if it was truly a team thing? Your favorite team is hot because it combines players from everywhere to bring different skills to the table.
I was blessed to be on the team that brought the Texas Rap Fest to reality. We were able to bring some of the most notable, legendary acts to up and coming artists to share the same stage. This concert placed old fans with new fans and brought some of the hottest independent artists in the state together to be part of the history making event. Now, I’m just thinking outside the box, but if this force was spread throughout the country….industry changer!!! Just something to think about when we talk about the game changing.
I hope that your NYE is a safe and happy one and please salute the DJ! He or She is working out your frustrations of the year behind you and ushering you into the next chapter of your life!
Cheers!
#LeslieMac
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