The Business of Music

I understand why cities as a whole have a huge pitfall in the music industry. The so called "move around of people" lack professionalism and business 101! It's not just janky ass promoters, it's janky ass people period. I tell folks all the time, don't come to me until you are ready. There are levels to this... Education in every part of this business is essential. A mind is a terrible thing to waste along with money and time. I don't make promises, but I do guarantee. You get what you pay for. First and foremost, check the numbers, when they don't add up...RUN! Otherwise, I have some ocean front property to sell ya in the middle of Kansas. I would be lying if I told you there are no snakes in this business or an immediate ROI. But I do guarantee I will personally work a project that I feel has the potential to go. You will see me personally deliver. Patience is a virtue, pay attention to everything. So let me clarify... it's don't come to us until you are ready AND have your budget clear, cause ain't shit free!! ‪#LeslieMac

Knowledge is POWER!

Buyers beware! I love music and I love the creative ways to take the music to a new level. There are way too many entities that want to exploit the hard work put into artist projects. Have you ever seen this in your inbox or DM?  "Hope all is well! Great to connect with you on twitter/FaceBook/IG! We're currently offering great, affordable, and unlimited song promo & hosting packages.” I see these messages day in and out. People please read the BIO! Some of the most successful brands don't hit your inbox up or  give you “subscribe to them” message. They have already made its database a proven track record. This is why the independent artists have no major traction. They all too often buy into the BS and never see any ROI (Return on Investment).

Knowledge is POWER! Before you go and pump your money into a bunch of likes and  followers...do some research, ask a DJ! Speaking on asking a DJ...There's plenty of DJ tastemakers and mixers out there, but there's 1 that I highly recommend, the VirDiKO quarterly mixer in Dallas, Texas. If you're in the area around the time of these mixers, as a artist, producer, or entertainment industry professionals it would be in your best interest to make your way to one. 

That was a side bar… sorta. But as there's a need for a regulatory commission on BS for music, there's a need for one to stop the music "promoters" and "marketers" who have PROVEN that there's no ROI for artist. Ok, the BBB is not going to be who you talk to about your wasted money, but as a artist you should find out who has gotten shows based on their fictitious friends, followers and bogus likes. My aim is to encourage entertainers to spend their hard earned money with people or companies that truly connect you with the individuals who care about the direction your music career goes. 

This leads me back to "big daddie THE DJ" and VirDiKO. VirDiKO is the abbreviation for Virtual Distribution KOmpany. This is some gangsta shit! According to @Virdiko's  Twitter,

"VirDiKO Specializing in Global Music Promotion Services To Thousands of Professional

DJs & Music Stakeholders In More Than 150 Countries..." I can say Amen to that! Artists that I've worked with have not only gotten their music distributed across the globe, I see these artist post pics from the shows that came from the result of using VirDiKO. This is not a paid advertisement for this company but a testimony and a fact. ‘Google it’ and see for yourself that this is a great example of putting your money to work. If you're looking for that DJ to hear your music and possibly give you the feedback you desire...VirDiKO is the way. 

Before I power down my laptop and head to SXSW, I want all my DJ friends to get ready for their closeups...because 

#LeslieMac