Some of my consistent readers and followers are aware of my current and future projects. To my new readers, I aim to put out the best music reviews and at the same time give you
As musicians the music you create is your story to the world. You spend weeks and months writing, recording, mixing and mastering. After all of that, you now get to see if it was worth all you've went through. If you hate math...GET OVER IT! These numbers set your mood from here on in your career. There's plenty of methods and tools to get your name and voice out there. If you look at the industry as a game of chance, you'll be looking at it in the wrong way. There’s no testing your song out while you create your greatest work. If you're listening to your entourage at the point of creation...DEAD WRONG! Know what you want, because that deal you seek comes with a label who "CONTROLS" every aspect of your career. We know that even major label artists have flop albums.
Don't get stuck in this mindset. The internet gives you a direct connection to new fans and access to music listeners. True music listeners can give you feedback instantly and don't mind sharing good music. My time at Fluence I've reviewed, in my opinion a lot of potential hits. 80% of the artist have followed our advice in one way or another. I know this because the numbers have increased dramatically. The ones that don't follow through...well, let's just say..."Incomplete!" I have a couple things together that may help you in the pursuit of music career happiness.
KNOW YOUR FANS!
You have direct contact to key fans already, an email list. Now I know there's so many ways to connect, but email is your virtual hand to hand combat. The thing with emails is they may get discarded, so I suggest you develop a dialogue with your fans and inform them that you need their feedback and ask if you can email them something important. You already have a great way to get direct feedback from your fans. Google Forums is a great way to ask your fans what do they want to hear from you; possible collaborations or send that recorded verse and hook to them for their listening pleasure. Remember you're trying to reach music listeners and not your folks and 'em. Ask your fans direct questions about your music. Ask them to vote on your next potential single, the sky's the limit.
If you’re not getting as many survey responses as you’d like, you could tie it into a contest. Everyone who participates could win a free t shirt, signed CD, or be with the entourage. Incentives will get you more results.
NUMBERS DON'T LIE!
Who's checking the analytics? We all can't be analysts, that includes your friends and fans. Someone at a label, media outlets, or a promoter is checking to see your likes and fan engagement. I'm not saying you don't have to learn anything about analytics, but you could learn from them. Why is someone watching your video in Norway, or who's actually listening to my music? These numbers can have a good impact on your fans. Deliver the truth, the truth that they can understand. Views and likes are easy to show but it's more views and likes that you can create across the board. Place your content on many media outlets. Grab that view count and make it known, "My material has XYZ views!" People don't want to miss out on what everyone else is watching.
Give your fans everything they want and need to keep you relevant from day to day. Your music isn't just a product,it's your message to the world! Deliver it the right way and ALL of your efforts will never go unseen or unheard.
#LeslieMac
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