Dear Mr. and Mrs. Record Industry,
As we get closer to the South by Southwest (SXSW) Music and Media Conference, there's a question that has been addressed to me on several occasions, "Why don't the labels do a meet and greet for the DJs?" There are DJs playing during the music week and plenty of after parties, but no "Meet Ups" scheduled by the labels for DJs.
The SXSW Music Festival is scheduled to have over 2,200 musical performances from
regional, national and international acts. That's a lot of music Mr. and Mrs. Record Industry. According to the SXSW website, The music event has grown from 700 registrants in 1987 to almost 28,000 conference participants. That's just the registered participants, you can imagine how many visitors are there just to listen to good music. The DJs provide the beat to all those music lovers and rarely get as much as a pat on the back. I said rarely, because the labels do give out promotional pieces here and there; however, the smaller market DJs, Club DJs, and Mixtape DJs aren't getting these perks.
There's one fact I think the labels seem to forget…DJs like music and there's no better
promoter of music than the DJ. SXSW is ultimately the largest international mixer/meet up/tastemaker, and thru the many years I've attended I have never experienced a label supported meet and greet. According the SXSW site, the Music Meet Up sessions have been expanded. These Meet Up sessions group together people of similar industries, as well as pairing relevant groups with each other. This is a great opportunity to let your labels biggest supporters, the DJs to meet the Artist/Producers/Creators of the music that they spin and listen to.
Dear Mr. And Mrs. ATLANTIC, SONY, UNIVERSAL & WARNER BROTHERS, I hope that in
#LeslieMac
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