On Your Grind... Here's A Piece Of Advice!

There's many ways to get your music out there. Just putting your music up on Facebook, YouTube, or an internet radio will help you get a few new fans, but this is what I call a slow dance and can be repetitive and eventually fade to black. This is normally a one time interaction with these new fans. These platforms may keep your current fans up to date and give you direct interaction with them, but when it comes to actually growing your fan base these methods are lazy and are not really engaging you with your new audience. 

If you want to get more fans I suggest a couple of things. There's no 100% guarantee to growing a fan base online but I'm sure any advice should be welcomed. But before you even think about following this advice, get the material right before it hits anyone's iPod or inbox. No matter how many of these strategies you use, if the quality isn’t there, there's a good chance you’ll be dissed more than reposted or retweeted. 

1. The No Brainer

Sharing your music with anyone and everyone is not the end all solution. You want to get your music in front of the audience that is already listening to it. 

Some artist will fight this idea but...get to the hood, to the open mics, R-n-B showcases and any place that opens its door to independent artistry. There’s a little work to this step that hardly ever gets done. I know this because it involves communication and a strong relationship with a music blog and other media outlets. Pick up that 10 pound phone and CALL a DJ, a blogger, radio personality and anyone who is in direct contact with the public and has their own network of promotional outlets. Music bloggers and media influencers share their music experiences, you have a much better chance with this media than the crowd who is directly in front of you. 

2. Don't do that...Do something like this! 

The ears and eyes that you need to hear your material does not check the random hundreds of emails they receive every other hour. The influential industry people and music connoisseurs like DJs and bloggers are constantly being pitched "Hot New Music" all day long. If you want to be successful, you need to be more personal and not the "Check out my new Banger." Do your research, make it a personal message. Send your music to people who would actually be interested in hearing it. I can’t stress enough…do your research.

3. Friends Do Let Friends Perform 

This business is a really personal industry and I've seen first hand that opportunities will  

come from the connections you make. With that being said, 
you can't buy ‘friends’, you can't buy a genuine following. If I see a artist with tens of thousands of Twitter followers or YouTube views or even thousands of Facebook Fan Page Likes, I have to question why they're not hitting in every market around them and even beyond. Don't get caught looking like a fake. Establish a network that's effective, not defective. 

Short and sweet. Get your music tight, get "Real" connections. And most of all don't believe if you buy likes and followers that it will bring you the shows and exposure you're looking for.

#LeslieMac